Business Process Improvement Integration:  When making a technology vendor decision, most banks and other financial institutions are seeking improvement benefits from both the technology and business process changes.  Many vendors do not have the in-house resources to provide the business process improvement integration.  By partnering with Wisemar, vendors can provide their clients with the complete solution to generate the maximum return on investment for the client.

Feature and Functionality Review:  Evaluating a product against the market requirements is an important step with any new product development process, but also essential for ongoing product management and enhancement release schedules.  Wisemar can assist with evaluating your product feature and functionality against clients, competitors, or against market demands.  When expanding your product functionality an important step is to verify that the required components and capabilities are included within the product offering.  By understanding the gaps, and the relative importance of each gap, vendors can prioritize development according to market and client-specific demands.

Strategy Alignment:  Wisemar can participate in strategy planning sessions, or conduct a detailed analysis of how well your current strategy is supported within your organization.  Typically vendors find the need to conduct routine strategy alignment to make sure the organization is fully supporting the desired strategy.  As part of this process, there are often new strategies or initiatives that can be introduced to assist in fully supporting the corporate goals and objectives.  These strategy alignment projects may be line of business or function specific or vendor-wide evaluations.

Executive Interviews and Surveys:  Often when conducting market research, an important missing piece is the collective thoughts, priorities, and opinions of seasoned industry bank executives.  Wisemar can assist in designing a custom executive interview or survey designed to answer key marketing and product questions, understand trends, and identify market opportunities.  The process allows each bank senior executive who participates in the interview to receive a complimentary summary copy of the report.  The sponsoring vendor receives the full report, along with observations and recommendations from Wisemar as appropriate.  Individual identities associated with responses from interview and survey participants are held confidential. 

Implementation and Project Services:  Large project implementations may require vendors to retain additional qualified staff to assist with the project.  Wisemar senior consultants can serve as project leaders and help in meeting timelines and deliverables.  Wisemar has also provided project services for defect resolution, remediation services, and validation of business case projections.

White Paper Development:  Wisemar executives and senior consultants have prepared various white papers as industry thought-leaders.  Generally these white papers are shared with various media sources and are often a topic for industry conference presentations.  If your company has a product or service that may assist in meeting an industry need or shifting dynamic, Wisemar can develop a custom white paper on this topic.  Some examples of prior white papers and executive research conducted by Wisemar executives include real-time bank processing, business intelligence, mortgage predictive analytics, and price optimization.

New Product Introduction:  Often vendors spend significant time and dollars to develop new products, without investing in a product introduction plan.  Areas of consideration can include appropriate client pricing, sales force compensation, sales process documentation, marketing, public relations, product development needs, and contracting.  Wisemar can assist with these and other needs associated with the new product introduction to help you take your great idea for a product or service, and maximize your success in introducing the product into the market.

Market Assessment:  As vendors enter new markets, or expand in existing markets it is often helpful to conduct a market assessment to understand the opportunity, as well as the potential pitfalls.  Wisemar can assist in conducting market research, preparing a detailed market assessment, and positioning how that market assessment impacts your product and service offerings.  This assessment can assist in validating the current course, or alert the firm to pending areas of concern.  Along with the market assessment, we provide a list of thoughts, observations, and recommendations that may be helpful as you plan your next steps.